Reward for its advanced GPS technology and its animal-friendly training features.
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London, 19 November, 2025. Pet GPS tracker brand Weenect – a pioneer in technology that supports the safe freedom of pets – has been awarded the UK Business Award 2025 for its outstanding GPS tracking technology and humane recall training features. The accolade underscores Weenect’s commitment to innovation, animal welfare, and intuitive design, empowering pet owners to let their animals roam safely and always return home.
In 2025, after securing its second consecutive Pet Product of the Year – an accolade voted by fellow pet retailers – and the German App Award based on customer reviews, Weenect continues to impress with its pioneering InfinityTrack™ technology – a suite of innovations unmatched by any other pet GPS brand. At its core is superlive location tracking, delivering updates every second to help pet owners monitor their animals in real time. This France-based brand has earned a reputation for precision and reliability, giving peace of mind to pet owners across Europe and beyond.
The award highlights Weenect’s trusted recall training feature, which uses ringing sound and vibration as cues to guide pets safely back home. Powered by the cellular GSM network, it ensures long‑distance reliability so owners can recall their pets from virtually anywhere – unlike Bluetooth solutions that only work at close range. By avoiding harsh methods and fostering trust, this humane approach enhances safety, reduces stress, and supports responsible off-leash freedom – while also extending its benefits to pets with special needs, such as those who are deaf or blind.
Weenect is the first company in the industry to offer a lifetime warranty on its GPS trackers – a bold stand against planned obsolescence and a clear commitment to sustainability. This long-term promise reflects the brand’s belief that pet tech should be durable, repairable, and built to last. In a market often driven by short product cycles, Weenect’s approach sets a new benchmark for ethical innovation.
“Winning this award shows that safety and freedom can go hand in hand,” says Adrien Harmel, CMO of Weenect. “Our recall training is just one of the many safety features built into the app – a humane way to guide pets back home without stress. For us, innovation means giving owners peace of mind while letting their animals enjoy the adventure of the outdoors.”
For images, product details, and further background, visit Weenect’s Media Kit.
Media contact
Aiala Suso
Media & Brand Relations | English & Spanish-speaking Markets
aiala.suso@weenect.com
The UK Business Awards celebrates excellence across British enterprise, spotlighting standout achievements in leadership, customer experience, sustainability, and digital innovation. Judging follows a rigorous scoring process and, to ensure fairness, excludes sectors with commercial ties; all entries are evaluated by a rotating panel of experts under strict conflict-of-interest safeguards.
Founded in January 2012 by Adrien Harmel, Bénédicte de Villemeur-Vieille, and Ferdinand Rousseau, Weenect is a French company specialising in GPS trackers for dogs and cats, designed to ensure pets can roam safely and always return home. Endorsed by veterinarians and animal protection organisations, and collaborating with national registries such as I-CAD in France and TASSO e.V. in Germany, Weenect lifetime-guaranteed trackers offer real-time tracking every second, history analysis, activity tracking and much more, to prevent pets from getting lost. Weenect products are available in more than 2,000 partner shops and platforms, and are used by over 250,000 pet owners globally.
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