Press Release – 01/2024

The latest trends for an unforgettable Love Your Pet Day

In France, one in two households has the joy of living with a pet. February 20th is the national “Love Your Pet Day.” It’s the perfect time to celebrate the unique bond that connects us with our four-legged companion...

cp-saint_valentin-principal

Reading time : 2 min

It’s also the perfect day to spend more time with them, cuddle them, spoil them, and show them just how much we love them by introducing them to the latest pet trends — personalized nutrition, adapted environments, luxury experiences, and technological innovations...

How to make their life sweeter and cherish them...

A revolution in the food bowl
Pet nutrition is booming. It is now possible to choose ultra-personalized diets — tailor-made meals or food boxes based on pets’ DNA analyses. These diets, designed in collaboration with veterinary nutritionists, take into account not only specific needs related to age, weight, and breed, but also the animal’s genetic predispositions. They contribute to better eating and better living.
Sylvia Masson* emphasizes the importance of a suitable diet: “An animal, like a human, must have nutrition adapted to its lifestyle and health condition.”

A revolution in the food bowl
Pet nutrition is booming. It is now possible to choose ultra-personalized diets — tailor-made meals or food boxes based on pets’ DNA analyses. These diets, designed in collaboration with veterinary nutritionists, take into account not only specific needs related to age, weight, and breed, but also the animal’s genetic predispositions. They contribute to better eating and better living.
Sylvia Masson* emphasizes the importance of a suitable diet: “An animal, like a human, must have nutrition adapted to its lifestyle and health condition.”

Pamper them like never before

At the peak of comfort

The trend is toward high-end experiences for our pets.

According to Sylvia Masson*, these services represent “a way to strengthen the emotional bond with our pets and offer them an exceptional quality of life.”

Innovation for our pets
The digital era is bringing a revolution in the monitoring of animal health and well-being. Smart collars and GPS trackers, such as the Weenect XS, are playing an increasingly important role in our pets’ welfare. These devices provide real-time tracking of an animal’s activity and location, enabling continuous health monitoring and alerting owners in case of notable changes in behavior or activity — offering both reassurance and insight. They also allow owners to learn more about their pets’ habits and their secret lives.

Sylvia Masson is a recognized expert in animal behavior. Her research and writings provide valuable insight into the needs and well-being of our pets, contributing to a better understanding and care of these essential members of our families.